Last updated: 1 September 2026
Didi Depressi values the protection of personal data.
This Privacy Policy explains what personal data we process when you visit dididepressi.com, place an order, contact us or subscribe to marketing communications.
1. Who Is Responsible for Your Data?
The data controller is:
Furever Friends
Trading under the name Didi Depressi
Peperstraat 20
9220 Hamme
Belgium
Company number: 0800.166.163
VAT number: BE 0800.166.163
Email: hello@dididepressi.com
Telephone: +32 493 97 45 13
Website: dididepressi.com
2. What Personal Data May We Process?
Depending on how you use our website, we may process the following categories of personal data.
Identification and Contact Details
- first name;
- last name;
- address;
- billing address;
- delivery address;
- email address;
- telephone number.
Order Information
- products ordered;
- sizes and variants;
- quantities;
- order number;
- order history;
- returns;
- complaints;
- any personalisation details you choose to provide.
Payment Information
Payments are generally processed by specialised payment service providers.
We may receive information concerning the status and identification of a payment, but we do not necessarily have access to full card or banking details.
Account Information
Where our webshop offers customer accounts, we may process information relating to your account, orders and preferences.
Communications
When you contact us, we process the content of your message and any information you choose to provide.
Technical Information
When you use our website, we may process:
- IP address;
- browser type;
- device type;
- operating system;
- date and time of visit;
- pages visited;
- technical log information;
- cookie and consent information.
Marketing and Analytics Information
Where there is a valid legal basis, we may process information relating to:
- newsletter subscriptions;
- interactions with marketing emails;
- website usage;
- interactions with advertisements;
- preferences and interests inferred from use of our website.
3. Why Do We Process Personal Data?
Processing Orders
We process personal data in order to:
- register your order;
- process payments;
- produce or arrange production of products;
- ship products;
- keep you informed about your order;
- process returns and refunds;
- provide customer service.
Legal basis: performance of a contract or steps taken prior to entering into a contract.
Legal and Administrative Obligations
We process certain information in order to comply with accounting, tax and other legal obligations.
Legal basis: legal obligation.
Customer Service
We process communications in order to handle questions, complaints and requests.
Depending on the circumstances, this processing is based on performance of the contract, a legal obligation or our legitimate interest in providing effective customer service.
Fraud and Security Prevention
We may process necessary information to protect our webshop, customers, payments and systems against fraud, abuse and security incidents.
Legal basis: legitimate interests and, where applicable, legal obligations.
Newsletter and Marketing
Where you have given consent, or where another legal basis applies, we may send you commercial communications relating to Didi Depressi.
You can unsubscribe at any time using the unsubscribe link in our emails or by contacting hello@dididepressi.com.
Where consent is legally required for electronic marketing, we will only use your information after obtaining that consent.
Website Analytics and Advertising
Where legally required consent has been obtained, we may use analytics and marketing technologies in order to:
- understand how our website is used;
- measure performance;
- improve advertising relevance;
- measure advertising campaigns;
- create audiences.
More information is available in our Cookie Policy.
4. Who May Receive Your Personal Data?
We do not sell your personal data.
For the operation of our webshop, information may be shared with service providers that we need in order to run our business.
These may include:
- webshop and hosting providers;
- payment service providers;
- banks;
- accounting and administration software providers;
- accountants or bookkeepers;
- manufacturing and print-on-demand partners;
- warehousing and fulfilment partners;
- carriers and delivery providers;
- email and newsletter providers;
- customer service software providers;
- analytics providers;
- advertising platforms;
- IT and security providers;
- professional advisers;
- public authorities where we are legally required to provide information.
We only share information that is reasonably necessary for the relevant purpose.
5. Manufacturing and Fulfilment Partners
Didi Depressi may use third-party partners to produce, print, embroider, package or ship products.
Where necessary to fulfil your order, these partners may receive information such as your name, delivery address and relevant order details.
6. Transfers Outside the European Economic Area
Some service providers may process or store personal data in countries outside the European Economic Area.
Where personal data is transferred outside the EEA, we will ensure, where legally required, that an appropriate transfer mechanism is in place, for example:
- an adequacy decision by the European Commission;
- approved Standard Contractual Clauses;
- another legally permitted safeguard.
7. How Long Do We Keep Personal Data?
We do not retain personal data longer than necessary for the purpose for which it was collected unless longer retention is required or justified by law.
As a general rule:
Order, Invoice and Accounting Information
These records may be kept for the applicable statutory accounting and tax retention period. Many Belgian accounting documents must be retained for 10 years.
Customer Service and Correspondence
These records are retained for as long as reasonably necessary to handle the request and any related follow-up or dispute.
Account Information
This information is kept for as long as the account remains active and for a reasonable period afterwards, unless certain information must be kept longer due to legal obligations.
Marketing Information
This information is processed for as long as your consent or another valid legal basis remains in place.
If you unsubscribe from marketing communications, we may retain a minimal record of your opt-out to ensure that you are not contacted again against your wishes.
Cookie Data
Retention periods vary by cookie and are displayed where possible in the cookie preference centre or cookie table.
8. Security
We take appropriate technical and organisational measures to protect personal data against:
- unauthorised access;
- loss;
- misuse;
- alteration;
- disclosure;
- destruction.
However, no online system can guarantee absolute security.
9. Your Privacy Rights
Depending on applicable law, you have the right to:
- receive information about the processing of your personal data;
- access your personal data;
- correct inaccurate information;
- request deletion of information where the legal conditions are met;
- restrict certain processing;
- object to certain processing;
- data portability where applicable;
- withdraw your consent.
Where processing is based on consent, you may withdraw that consent at any time. This does not affect the lawfulness of processing carried out before consent was withdrawn.
You may object to direct marketing at any time.
10. How to Exercise Your Rights
Send your request to:
Please clearly state which right you wish to exercise.
To prevent misuse, we may request additional information where reasonably necessary to verify your identity.
11. Complaints
You have the right to lodge a complaint with the competent supervisory authority.
In Belgium, this is the:
Belgian Data Protection Authority
You are also welcome to contact us first at hello@dididepressi.com so that we can try to resolve your question or concern directly.
12. Minors
Our webshop is not specifically directed at young children.
Minors who are not legally able to make a valid purchase independently must have permission from a parent or legal guardian.
We ask visitors not to provide sensitive personal data relating to their physical or mental health through ordinary webshop forms unless genuinely necessary.
13. Special Categories of Personal Data
The Didi Depressi brand and its products may refer to mental health, emotions and related themes.
We do not automatically infer that someone has a medical or psychological condition simply because they view or purchase such products.
We do not require customers to disclose medical diagnoses or health information in order to purchase ordinary products.
14. Automated Decision-Making
We do not generally make decisions producing legal effects or similarly significant effects based solely on automated processing of personal data.
If this changes in the future, this Privacy Policy will be updated where required.
15. External Websites
Our website may contain links to third-party websites, social media platforms or services.
We are not responsible for the privacy practices of third-party websites. Please review the privacy policy of the relevant provider.
16. Changes to This Privacy Policy
We may update this Privacy Policy where our webshop, service providers or legal requirements change.
The latest version will always be available on dididepressi.com.
